Okay, I'm just going to come out and say it: Ikea is making a car.
No, seriously.
Well, okay, MAYBE.
Alright, probably not.
But yes, Ikea recently announced -- by way of a Ikea France's site and a micro-site -- their intention to create a "car concept." Not much is yet known about the Leko, which is to be unveiled tomorrow (March 31st). In speaking with the New York Times, Pierre Deyries, Ikea France’s director of sustainable development, gave away only this:
“What I can confirm is that Ikea France has decided to support a
new car system, which is:
– cheaper and more responsible than any car on the market,
– allows customers to spend less on fuel,
– is adapted to the products the customer wants to bring home,
– is based on cooperation with others.”
Which is vague enough, as the New York Times blogger Azadeh Ensha notes, to allow for Ikea to simply be announcing "some kind of carpooling service — possibly along the lines of France’s AutoLib program — to better help transport Ikea wares from the store." But gawd, we hope not. I want my cheap-yet-stylishly-functional Ikea car noooow! (So long as I don't have to put it together with one of those little bent metal screwdriver thingies, oh my gah.)
Ikea Leko, Price? NO MAN CAN SAY, @ Roulez-Leko.com